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Examples of media campaigns
Acquiring the Swanson archive
In 2021 the National Emergency Services Museum acquired the personal archive of former Scotland Yard chief Donald Swanson, who led the investigation into the Jack the Ripper murders. This was a huge coup for the museum, which had secured the collection ahead of major national museums. I managed a media campaign to maximise coverage of this acquisition, including planning and delivering a media launch, producing a news release, developing a media pack with video and audio resources, producing social media content, and conducting interviews where required. You can view a sample of the coverage via the links below.
Kids in Museums award
In 2022 the National Emergency Services Museum was named the UK's best family friendly museum by the charity Kids in Museums; a major achievement for a small, provincial museum. I worked closely with the charity's communications team to maximise positive publicity around the award, producing new releases, social media content, blogs, video content and associated marketing material. The campaign resulted in excellent coverage across both broadcast and written media, including local, regional and industry channels. This had a demonstrable impact on the museum's reputation and profile, leading to increased visitor numbers and a variety of new partnerships and networking opportunities. You can view a sample of the coverage via the links below.
The journey of blood
​​At the National Blood Service I devised, planned and managed a very successful media day at the Sheffield blood centre. The intention was to give regional media a look 'behind the scenes' of the centre, showing what happened to blood donations before they reached hospitals and, in particular, highlighting the steps taken to keep blood safe. Several local and regional media outlets attended, resulting in a significant amount of coverage. As a direct result of this, the centre was also featured on Radio 4's You and Yours, and I worked with the national magazine Woman's Own to develop a feature article.
The lifesaver league
At the National Blood Service I devised a PR and marketing campaign called the 'lifesaver league'. I secured the involvement of all football league clubs across South Yorkshire and the East Midlands for the campaign, which pitted teams against each other to see which could recruit the most blood donors over a given period. I worked with the clubs to provide content for print and broadcast media, and well as liaising with their communications teams to promote the campaign internally. The result was a significant amount of coverage and hundreds of new blood donors signed up.
Save a life this summer
I was asked to support a wider marketing campaign, targeting an area of low blood donations in Grimsby, by developing a bespoke PR campaign. I approached the Grimsby Telegraph with the idea for a short-term, intensive campaign called 'Save a life this summer'. I worked with the newspaper to deliver regular and varied content over a one-month period, providing stories related to patients and donors as well as general awareness raising. The campaign helped to push blood donations in Grimsby up over the summer months and resulted in a large number of new donors recruited.